Choices Markets wanted to test and promote 10 newly listed bread SKUs from Silver Hills Bakery, Carbonaut, and Little Northern Bakehouse that were hitting shelves in March 2021.
What we've done
1. 470,000+ Views
2. 250,000+ Reach
3. 250+ Clicks
4. 50%+ Sales
Choices Markets wanted to better understand how to drive trial that translated into sustainable sales over time.
To increase brand awareness and in-store sales, the GreenFresh Media team ran a combination of geo-targeted ads to consumers living near Choices Markets locations with a small number of nano influencers. This ad informed consumers about the products, the brand, it highlighted the featured retail price and most importantly it showed consumers where in store the product was located. The influencers shopped Choices Markets and shared their shopping experience.
The ad campaign generated 470,000 views and more than 250 clicks to Choices website. This resulted in an 50% lift in sales across all SKUs.