Leverage multiple categories to drive trial and velocity. Through our partnership with Kettle Chips and Corby Spirits and Wines we were able to increase merchandising presence resulting in significant growth for both brands
What we've done
1. +430% Corby Wine Sales
2. +240% Kettle Brand Sales
3. 160% Sales the Following Month
Kettle Brand and Corby Wines were looking for the best way to increase awareness and sales of their products on Grocery Gateway as the perfect pairing for New Year’s Eve.
To achieve their goals, we displayed digital banners at the top of the Salty Snacks category and the alcohol category of the Grocery Gateway website. To make it a seamless experience for the consumer, a carousel feature was placed right below the banner to allow consumers to shop the products directly from the banner ads in their complementary categories. We also executed an email blast to 40,000 Grocery Gateway guests in combination with paid social media ads linked directly to the product pages.
Corby Wines saw their best month ever on Grocery Gateway with a 430% lift in sales of their product line up for the month. Kettle Brand saw an increase in sales of 240% during the week of the digital banner ads and saw sales up 160% the following month.