Summary

Om Mushroom's were recently listing at Well.ca and to celebrate the new business Om and GreenFresh partners to create awareness and trail for both Om and Well.ca.

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The Opportunity

Om Mushroom's wanted to drive traffic and build awareness around their new partnership with Well.ca.

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The Process

By collaborating with Well.ca, the GreenFresh team ensured that the digital shelf was optimized. This included product images, lifestyle shots and updating romantic copy on the platform. Once the digital shelf was optimized we implemented an Influencer campaign to drive traffic to a curated landing page where consumers could opt in to receive a free sample as well as a coupon code that was redeemable on Well.ca.

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The Solution

Over 2000 consumers opted in to have the Om samples and coupon shipped to their door. In total, Well.ca saw a 40% increase in sales during and after the digital sample campaign along with lots of organic User Generated Content.
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