Pop Corners

Summary

Popcorners launched 5 SKU’s at Walmart into a select number of locations and wanted to drive as much awareness, trial and repeat as possible to increase store count and assortment in the same year.

What we've done

1. 49,000+ Reach

2. 914,000+ Impressions

3. 1,500 Clicks to Walmart

4. 85% Increase in Sales

The Challenge

Popcorners launched 5 SKU’s at Walmart into a select number of locations and wanted to drive as much awareness, trial and repeat as possible to increase store count and assortment in the same year.

The Process

A geo-targeted digital ad campaign was launched to increase brand awareness and drive sales in-store and online. This allowed us to target consumers living closest to a Walmart location to look out for their bold new packaging and shop the products while on sale.

The Solution

The ad campaign generated 914,000 views, more than 1,500 clicks to Walmart’s website and reached over 490,000 consumers. This resulted in an 84% lift in sales across all SKUs.
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Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Webflow team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂

32M+

Canadians reached in 2021

1.2M+

Clicks generated to eCommerce platforms

773+

Active influencer in our database

9+

Podcast shows, 40,000 monthly downloads

15M+

Agency & social network reach

Ready to take off?