Pop Corners

Summary

Popcorners launched 5 SKU’s at Walmart in a select number of locations. Our objective was to drive as much awareness, trial and repeat as possible in hopes of leverage our success to increase store count and assortment in the same year.

Results

49,000+ Reach

914,000+ Impressions

1,500+ Clicks to Walmart

85% Increase in Sales

The Process

The GFM team ran a geo-targeted digital ad campaign to increase brand awareness and drive sales in-store and online. This allowed us to target consumers living within 5kms of a Walmart location.

The Solution

The ad campaign generated 914,000 views, more than 1,500 clicks to Walmart’s website and reached over 490,000 consumers. This resulted in an 84% lift in sales across all SKUs.

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32M+

Canadians reached in 2021

1.2M+

Clicks generated to eCommerce platforms

773+

Active influencer in our database

9+

Podcast shows, 40,000 monthly downloads

15M+

Agency & social network reach

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