Sol Cuisine needed to build a robust social and digital strategy for Canada
What we've done
1. 30+ Geo Targeted Ads
2. 3.7M Reach
3. 10M Video views
4. 10 Retailers targeted
Plant based and flexitarian culture was evolving and our content, copy, community and strategy needed to reflect that robust consumer and ever changing retail landscape.
Our first project included a social transformation of their platforms. This included fresh photography and video, new copy and brand messaging, fresh and innovative recipe ideas, influencer generated content to incorporate lifestyle and emotion into the brand.
The second project included paid media and geographically targeting audiences who lived within 5-10km of specific retail locations where Sol Cuisine had the most distribution and representation on shelf.
Finally, we built out a national influencer team to rebuild the ethos of the brand. This included sharing shopping experiences and emotional connection with Sol as well as sharing the moments of celebration at home incorporating sol into their daily lives with over 40 influencers.
With GreenFresh managing their account and implementing a refreshed Instagram strategy, followers grew by 129% MOM. The reach increased by 850% in 6 months, and engagement rates per post increased up to 12%.
The digital advertising strategy that included over 30 geo-targeted ads through paid advertising campaigns resulted in 3.7 million consumers reached and over 10 million views on ads for 10 retailers across Canada.
Overall, Sol Cuisine sales grew by 78% across Canada and continued to grow month over month.